<aside> <img src="/icons/bookmark_yellow.svg" alt="/icons/bookmark_yellow.svg" width="40px" /> Table of Contents → Why ideas matter and what makes a good idea → 2 main methods for idea generation → Idea generation through inspiration → 2 AI prompts for idea generation → Checklist for viral content ideas → 150 proven social media ideas → Viral visual video hooks

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Without further ado, let’s dive into the guide 👇

1️⃣The purpose of ideas and what they are made of

After making more than 20,000 posts for clients and myself…

And studying over 10,000+ viral content pieces:

Here’s why I believe some posts FAIL and why some posts go VIRAL 👇

As we can see, the most important element that determines the success or failure of a post is the IDEA 💡

Unfortunately, so much valuable information is buried simply because the idea isn’t sticky - that’s what we will fix…

But before then, we have to understand what ideas are made of:

Based on my experience, a good idea is broken down into 2 elements: